About Us

Hiya,

The Wonderlicious project was created by Calan Horsman, the founder and director of Doughies Pizza. Through Doughies, we work with over 1,000 UK primary schools putting on Pizza Kit evenings throughout the SE of England. We put on pizza evenings for around 30 UK primary schools each week during term time.

I recently noticed how many PTA's were using the trademarked Wonka name to run their chocolate raffle events. Besides from using a unlicensed trademark without permission, and being liable to a very hefty fine, they were also removing the ingredient and allergen labels, making it risky from a food safety perspective. The problem with doing an event in this way, is that if a child was injured due to incorrect labelling, or due to a lack of ingredients and allergens being listed, the PTA would be liable. 

I thought I could help out by creating a completely new, and fun, brand name concept, and make it easy for PTA's to purchase labels at the perfect size and colour, ready to be applied to the bar of your choice, without having to worry about the design, or legal food standards compliance.

After some research with local children, the Wonderlicious name was a clear winner. Kids love it, and they love the concept of finding a golden ticket in their chocolate bar.

In addition to the wrappers and golden tickets, I intend to add a variety of helpful content to the website to help you run your event. I hope you like what I've created and wish you the best for your event.

Sincerely,
Calan Horsman